Propin
- Project
- Website for an AI platform that tells field sales reps where to go next
- Role
- Web Designer
Overview
Website design for Propin, an AI platform that connects CRM data with location intelligence so every field sales rep knows exactly where to go.
UI kit
Design system, rebuilt from the live site
Tokens, components and copy extracted from propin.ai
Turn territories into repeatable revenue not heroics.
Your reps stop guessing. Your managers stop firefighting. Your territories grow systematically.
Today’s route
Rafael S. · 4 stops · 1.6 km
Every visit, won or lost, sharpens the next route.
2x visits per rep · +25% prospect conversion · +80% relevant visits
On the site the Territory Engine is a video; here it's a real component — pick a step or pause the animation.
Palette
Dark Blue
#002A69
Blue
#0F4285
Green
#D2FF71
Mid Blue
#E4EDF9
Ice
#F2F7FF
Night
#001B42
Logo
Typography & actions
Manrope
500 · 600 · 700 · 800 — headings
Montserrat
500 · 600 · 700 — text
Mono from the video → JetBrains Mono
Components
Prioritised Territory
- Existing Account enrichment (contacts, size, context)
- Competitive and market visibility per territory: all available leads
Every visit, won or lost, sharpens the next route.
Data-flow diagram — animated
Turn territories into repeatable revenue
— not heroics.
Propin connects your CRM with real-world data to tell every rep exactly where to go, every day.
- Customer & prospect accounts
- Sell-in / sell-out
- Account locations
- Reps & territories
- Firmographics
- Mobile movement & football
- Census & demographics
- Points of interest & competition
Prioritised Territory
- Existing Account enrichment (contacts, size, context)
- Competitive and market visibility per territory: all available leads
Precision Prioritization
- AI-scored and prioritised leads
- Clear commercial territory plans
- Optimized visit sequences
Perfect Daily Execution
- Daily routes delivered to reps
- Messaging & visit tasks (WhatsApp / iMessage / Teams mobile-first)
- Visit feedback synced back to CRM
- System learns and improves plans automatically.
Internal + external data → prioritised territory. Plays on scroll.
Product & workflow
Lead Prioritization
Learn More
Messaging & Agents for Execution
Learn More
Proactive Reporting
Learn More
CRM & ERP Integrations
Learn MoreFrom lead lists
to executed revenue.
All in one workflow.
You already have leads, prospects, and accounts. Propin helps you prioritize them, act on them, and execute consistently — across every territory.
How it works — toggle
9:41
Today’s Route
i9:00
Mega Store✓ Visited
18:00
10:30
Quick Shop
10:30
12:00
Local Market
12:00
Distance: 6.2 km Est. 45 min
Your reps have 80 accounts. They visit 20. shows them which 20 actually move the needle.
Proof & impact
Proof & impact
One product, three roles
Built for everyone in
the field organization
From planning to execution, each role gets exactly what they need — no more, no less.
Are we covering the territory correctly?
82%
Coverage
128
Priority accounts visited
19
Missed priority accounts
Territory Coverage & execution signals
Who should my team visit this week?
This Week – Priority List
- 1Acme Store★ HIGH
- 2Delta Market
- 3Central Shop
4 Low priority
Planned: 4 | Visited: 2
Prioritized accounts and routes
Where should I go today?
9:41
Today’s Route
i9:00
Mega Store✓ Visited
18:00
10:30
Quick Shop
10:30
12:00
Local Market
12:00
Distance: 6.2 km Est. 45 min
Daily execution for reps
Social proof — customers as text
Trusted by brands that
live and die in the field.
Propin connects your CRM with rich external geodata to tell every rep.
In the customer prospecting project, they not only demonstrated capabilities in geospatial data analysis and the cross-analysis of variables relevant to our business, but they also dedicated time to understanding the dynamics of the automotive retail sector and how they could add value and efficiency.
Juan Carlos Ivankovich
Direct-to-Consumer Director
In the work process carried out with Propin, they were able to identify the analytical needs of our business and translate those requirements into information that represents tangible value when incorporated into our analyses.
Juan Miguel Limo Arrarte
Head of Commercial Intelligence
Companies that trust us
Closing CTA & footer
Give your team a live
data-driven map
of your market.
You already know your customers and your numbers. Let Propin bring the outside world into that picture — so your reps stop guessing, your managers stop firefighting, and your territories grow systematically.
Schedule a field sales strategy callMenu
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Live site
Hover a screen to scroll through the real page.
Making a complex B2B product read simply.
Propin combines internal CRM data with external, real-world data to prioritise leads and plan field-sales routes.
Website design — structure, narrative and visual system — to turn that into a clear story for sales leaders.
Want results like these for your company?
Let's talk
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