BARIS
- Project
- Website design & build for frozen Patagonian raspberries dipped in chocolate
- Role
- Web Designer — design & build
Overview
Design and implementation of the website for BARIS — handpicked raspberries from Patagonia dipped in double chocolate, sold frozen in +1,500 stores.
UI kit
Design system, rebuilt from the live site
Tokens, components and copy extracted from everybaris.com
The perfect
frozen bite
Find us+1500 stores!
*Midwest only
Identity — wordmark & product lockup
Vector wordmark, lifted from the site's nav
Raspberry Red · Chocolate · Flavor lockup: Apfel Grotezk Fett + Tarif Light
Palette
Raspberry Red
#772B29
Dark Chocolate
#2E1B1C
Cocoa
#543233
Cream
#F5F1E7
Oat
#E8E3D8
Night
#1A1A1A
Slate
#687579
Blueberry
#6677A2
Matcha
#647355
Typography & actions
Apfel Grotezk
Regular · Fett — headings / text
Tarif
Light · Book · Bold — headings
Apfel Grotezk and Tarif aren't on Google Fonts: shown here with Schibsted Grotesk and Roboto Slab, their closest matches.
Actions
Flavor lineup — interactive selector
Pick a flavor (or use the arrow keys): the cup, section color and nutrition panel change, as on /products.
Milk and white chocolate over bright raspberries.
The chocolate combo you grew up on. Never gets old.
Origin — Why Patagonia
Why
Patagonia
Some places don’t just grow fruit, they shape it. Like fine wine, our raspberries are defined by where they come from.
Glacier-Fed Water
Pure, mineral-rich water straight from the Andes.
Volcanic Soil
Nutrient-dense. Flavor-deepening.
Long Summer Days
Up to 17 hours of sun. More light = more sugar, color, and complexity.
Cold Winters
Freeze out pests naturally. Boost sweetness and strength.
Bite size perfection — nutrition comparison
BITE SIZE
PERFECTION
Easy to share and better for you.
*Per serving vs top selling chocolate ice-creams. 1 serving = aprox. 5 bites
Manifesto — tone of voice
We exist to transform ordinary moments…
…into extraordinary ones.
Where to buy — online + store finder
Order Online
You can find our products at any of the following online stores
and have your BARIS in minutes!
Remember to search for:
"BARIS Raspberries"
Find us
Want to find us out there? Search our BARIS map to find the store closest to you!
Open full map*Midwest onlyLive site
Hover a screen to scroll through the real page.
A website as indulgent as the product.
BARIS turns handpicked Patagonian raspberries into a better-for-you frozen bite dipped in double chocolate.
Website design and build — from the flavor lineup and the Patagonia origin story to the nutrition comparison and the store finder.
Want results like these for your company?
Let's talkde tus comprasCLUBSumá puntos
y ganá beneficiosDescuentos con ¡appa!Ver más SimmonsSimmons30% OFFPatio BullrichLa CardeuseLa Cardeuse20% OFFDot Baires GIFTSimmonsSimmons30% OFFPatio BullrichInicioBeneficiosEventosMi perfil
y ganá beneficios
y ganá beneficios
Next case
E-commerce app
¡appa!
A design system that sped up the whole product team
Next case