Jurichi
- Project
- Brand identity and website for an onigiri shop in Palermo
- Role
- Brand & UX/UI Designer — design & build
Overview
Branding and website for Jurichi, an artisanal onigiri & dorayaki shop in Buenos Aires — from the identity system to a site where people order online or find the store.
UI kit
Design system, rebuilt from the live site
Tokens, components and copy extracted from jurichi.com
Identity — logo & variants
Primary lockup — Open Sans ExtraBold · −12% tracking · 0.8 leading · ジュリチ katakana above, “Onigiris & More” italic below
Aubergine · Red · Footer · Katakana seal · Wordmark
Palette
Crema
#FFFCF6 · fondo
Berenjena
#372E3D · texto · web
Rojo
#CE5651 · CTA · Rappi
Naranja
#D98053 · PedidosYa
Petróleo
#406F80 · Mercado Libre
Arena
#EDEAE4 · superficies
Noche
#100E12 · footer
One color per ordering channel
Pedir por PedidosYa
Pedir por Mercado Libre
Typography & actions
Open Sans
400 → 800 · italic — headings · text
ジュリチ — Noto Sans JP 800, outlined (the site falls back to the system CJK face)
Type scale on the site
58 · 800 · −12%CONTACTO
40 · 600 · −8%NUESTROS HORARIOS
24 · 700 · −12%ONIGIRIS
16 · 700Pedir por PedidosYa
16 · 600 italicProbá nuestros sabores:
13 · 700 · +8%ELEGÍ CÓMO PEDIR
14 · 400Un onigiri es una bola de arroz tradicional japonesa, moldeada en forma triangular.
Characters
Label system — one color per flavor
Asian Salmon Sesame@jurichi.ba
Asian Salmon Sesame
Spicy Tuna Japo Mayo@jurichi.ba
Spicy Tuna Japo Mayo
Teri Salmon Glaze@jurichi.ba
Teri Salmon Glaze
Funghi Power Veggie@jurichi.ba
Funghi Veggie Power
Top: the label rebuilt live. Bottom: the real packaging.
Packaging pattern
Tone of voice
¡Gracias por bancarnos!Sobre Jurichi
Probá nuestros sabores:Productos
Pedi en Nuestra Web (Mejor Precio!)Hero
Pero me copé, fui probando recetas, mejorándolos…Sobre Jurichi
Hecho con ♥ en Argentina.Packaging
Best Onigiri in TownPackaging
Buenos Aires voseo, exclamation marks, a mix of Japanese, English and Spanish.
Elegí cómo pedir
Pedir por PedidosYaPedir por Mercado LibreMenu — interactive
Un onigiri es una bola de arroz tradicional japonesa, moldeada en forma triangular, rellena con ingredientes como salmón, atún o umeboshi, y envuelta parcialmente con una hoja de nori.
Probá nuestros sabores:
Pick a tab or a flavor: the disc takes the color of its label.
Opening hours
NUESTROS
HORARIOS
AW26
Store — location
Encontranos en nuestro
Nuevo local
Bonpland 1861, Palermo · CABA
Cómo llegarContact & footer
Contacto
¡Dejanos tu mensaje y te responderemos en breve!
Bonpland 1861, Palermo · CABA
WhatsAppInstagram
Product photography
Live site
Hover a screen to scroll through the real page.
A brand and its digital home, designed together.
Jurichi needed an identity and a website at the same time: design of the complete brand — logo, palette, typography and visual language — and design and build of the website in Framer.
The site turns the brand into an experience: people discover the onigiris and dorayakis, order online or find the store in Palermo.
Want results like these for your company?
Let's talkToday’s route
Rafael S. · 4 stops · 1.6 km
Every visit, won or lost, sharpens the next route.
Today’s route
Rafael S. · 4 stops · 1.6 km
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