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Back07 / 08

¡appa!

Project
A design system that sped up the whole product team
Role
Senior UX/UI Designer — full-time
Scope
E-commerce app · Design system
weareappa.com

Overview

Transforming the shopping experience at ¡appa!, alongside the product team, as Senior UX/UI Designer.

UI kit

Design system, rebuilt from the live site

Tokens, components and copy extracted from weareappa.com

InicioEmpresasContactoNovedadesBlog¡appa! GIFTDescargar

Descargá

La app

y creá tu cuenta

Disponible enApp StoreDisponible enGoogle Play
Marcas, shoppings, eventos…3Elegí tu ubicación¡appa! GIFTShoppingsParkingDale la vuelta al shoppingCargá las facturas
de tus compras
CLUBSumá puntos
y ganá beneficios
Descuentos con ¡appa!Ver más SimmonsSimmons30% OFFPatio BullrichLa CardeuseLa Cardeuse20% OFFDot Baires GIFTSimmonsSimmons30% OFFPatio Bullrich
InicioBeneficiosEventosMi perfil

Palette

Menta

#0DD6A8

Coral

#FC5A3A

Carbón

#1E1E1E

Nieve

#FBFFFE

Fondo app

#F8F8F8

Menta 5%

#F0FEFB

Radius 60 — pill
Radius 24 — card
Shadow 0 11 25 / 22%

Typography & actions

Aa

Poppins

300 → 800 — headings · text

LightRegularMediumSemiBoldBoldExtraBold

48 · 800En un solo lugar

28 · 700Encontranos

24 · 700Descargá

24 · 600¿Cómo disfrutar ¡appa!?

20 · 500Beneficios

16 · 300Reservá tu entrada y disfrutá de los mejores eventos exclusivos.

La app

Archivo · wdth 62–125

≈ hero lettering (image on site)

Descargar¡appa! GIFTSumá tu marcaSacar fotoDisponible enApp StoreDisponible enGoogle Play

App — home screen

Marcas, shoppings, eventos…3¡appa! GIFTShoppingsParkingDale la vuelta al shoppingCargá las facturas
de tus compras
CLUBSumá puntos
y ganá beneficios
Descuentos con ¡appa!Ver más SimmonsSimmons30% OFFPatio BullrichLa CardeuseLa Cardeuse20% OFFDot Baires GIFTSimmonsSimmons30% OFFPatio Bullrich

Interactive: pick a mall or switch tabs.

App components

¡appa! GIFTShoppingsParking
Dale la vuelta al shopping
Cargá las facturas
de tus compras
CLUBSumá puntos
y ganá beneficios
SimmonsSimmons30% OFFPatio BullrichLa CardeuseLa Cardeuse20% OFFDot Baires GIFT

Brand iconography

Encontranos

En estos shoppings

DOTAbastoPatio BullrichSoleilAlto AvellanedaAlto RosarioRiberaMendozaCórdobaDistrito ArcosAlto PalermoAlto ComahueAlcortaAlto NOASan JustoTerrazas de Mayo

Key flow — Parking: pay without queuing

BuscarParkingSeguí los pasos y ¡pagá sin fila!Escaneá el código de barras de tu ticket de estacionamientoEstacionamientoInicioBeneficiosEventosMi perfil

Pagá sin hacer filas desde la app.

Simplemente escaneá tu ticket de estacionamiento. ¡Fácil y rápido!

My Receipts — earn ¡appa! CLUB points

Mis Facturas

Para que se apruebe tu factura, tené en cuenta:

Adjuntar archivo

Website — benefits and how it works

Beneficios

Encontrá los mejores descuentos, premios y sorteos en nuestra app. Simplemente escaneá el código QR, ¡y disfrutá!

Eventos

Reservá tu entrada y disfrutá de los mejores eventos exclusivos.

Parking

Pagá sin hacer filas desde la app. Simplemente escaneá tu ticket de estacionamiento. ¡Fácil y rápido!

¡appa! GIFT

Descubrí nuestra giftcard y usala en locales adheridos de tus shoppings favoritos.

Descargá

Nuestra app

Registrate

Con tus datos

Disfrutá

Los mejores beneficios

For business — metrics and tools

Dale la vuelta al shopping

Somos una compañía de tecnología que ofrece la única app que transforma la experiencia de los usuarios dentro de los shoppings y genera datos que permiten conocer a los consumidores para acelerar la evolución del retail físico.

0.0 M

Usuarios en base de datos

+0K

Sesiones por mes

+0K

Usuarios por día en la app

+0K

Transacciones por día

Descubre el potencial de nuestras herramientas

Discovery

Una vidriera digital para que tus clientes puedan estar actualizados sobre horarios, novedades, eventos y beneficios.

Live site

weareappa.com
weareappa.com — captura
weareappa.com/empresas
weareappa.com/empresas — captura
weareappa.com — mobile — captura

Hover a screen to scroll through the real page.

01Problem

No design system, legacy flows, and an app that wasn't fully responsive.

This application faced several challenges that made it difficult to ensure a smooth and efficient user experience. One of the most significant challenges was the lack of a design system, making it hard to maintain consistency throughout the application and ensure that new features and components seamlessly integrated into the existing design. Additionally, the application's legacy components and user flows were challenging to work with as they didn't always align with current best practices or user expectations.

The app was not fully responsive, which made it difficult to ensure users had a seamless experience across different devices and screen sizes. All these challenges had to be carefully navigated to create an application that was both functional and enjoyable to use.

02Solution

Creating the Design System.

Design Systems have become increasingly important in the world of User Interface (UI) design as they provide a comprehensive set of guidelines and standards for creating consistent, cohesive, and accessible interfaces. As a UI designer, creating a Design System is a complex and multifaceted process that requires a deep understanding of user needs, brand guidelines, and technical aspects of design implementation.

Atomic design is a popular methodology for building design systems that breaks interfaces down into reusable atomic components. Here are the steps involved in building a design system using atomic design:

    01Establish a design language
    02Identify atoms
    03Create molecules
    04Build organisms
    05Define templates
    06Create pages
    07Document and test
03Result

Faster iteration, a consistent experience, a more cohesive brand.

The design system brought numerous benefits to both the design team and the business. It promoted consistency and efficiency in the design process, reducing the time and resources needed to create new interfaces. This has resulted in a consistent user experience across all touchpoints, ultimately leading to higher user satisfaction and retention.

The design system also helped build trust and credibility with stakeholders, showcasing the team's attention to detail and commitment to creating high-quality products. Overall, the design system has enabled faster design iteration, improved user experience, and a more cohesive brand identity, making it a valuable asset for our organization.

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